Our Story

TRUSTED WORLD LEADER SINCE 1976

CENTURY Martial Arts – A History of Combat Sports: Founded in 1976 by American martial arts master Michael Dillard, Century began as a one-man operation. Since then, we have grown into the global market leader for combat sports equipment. Along the way, Century has continuously evolved, creating and successfully establishing many innovations for the combat sports market.


As pioneers in the sports sector, we were the first martial arts company to establish an online presence and be readily available to our customers online with our own website. In addition, we have product innovations that are still considered the most respected and renowned freestanding punching bags, such as the Wavemaster® and BOB® Body Opponent-Bag product lines. Thanks to their popularity, BOB® and BOB XL® bags, in particular, appear regularly in television shows and Hollywood blockbusters such as "The Office," "Deadpool," "Justified," "Horrible Bosses," "Parks and Recreation," "Whiskey Tango Foxtrot," "Elementary," "Law & Order: SVU," and "Cobra Kai"—and these are just a few examples!


As a pioneering company, Century revolutionized the combat sports and fitness market back in 1995 by introducing the Original Wavemaster®, the world's first freestanding punching bag. This ushered in a new era of training products for home gyms, as well as for all martial arts schools and fitness studios. Market-leading innovations – while everyone else fell by the wayside!

A COMPANY BY MARTIAL ARTISTS FOR MARTIAL ARTISTS

Mike Dillard and Chuck Norris

The driving force behind this passion for martial arts is that many Century employees are martial artists themselves. Our founder, Mike Dillard, won two National Karate Championships during his active career as a martial artist. Several Century employees own or teach at martial arts schools and spend their free time after work or on weekends competing and training.


In 2005, we at Century decided to support our employees in martial arts. This decision resulted in two areas of our company headquarters being converted into training studios. Employees of the Century Martial Arts Club can participate in martial arts classes during their lunch break or after work and, under the guidance of experienced, certified instructors, even advance their ranks and earn belts.

This is especially important to us because Century manufactures most of the belts we sell on our websites at our headquarters in Oklahoma City – MADE IN USA . As martial artists ourselves, we know what it means to earn a belt. The people in production do so with the same pride and dedication as the people who wear these belts.

BONUS: When Century launches a new product, be it new head guards, Thai pads, or training bags, a prototype is usually tested by the Century Martial Arts Club before it's released. The new gear is put through its paces! If someone discovers a problem, the product goes back to the R&D department. Once a new prototype is ready, it undergoes another rigorous testing process. This ensures that our products are tested by martial artists and deemed safe. Product development and improvement are never truly finished, as Century collaborates with its customers to further refine the products.

Century Martial Arts is committed to engaging with customers about product development and takes their feedback very seriously. To this end, Century Martial Arts has established various channels for communicating with customers on these topics, such as direct customer service and various social media Century groups where customers can share their product experiences.

As the European division of Century Martial Arts, we want to bring this spirit to Europe and involve customers here as well when it comes to product development and martial arts ideas.

THE ONLINE SHOP FOR YOUR MARTIAL ARTS – EVERYTHING FROM A SINGLE SOURCE

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Regardless of your martial arts passion, whether you're a black belt instructor, a beginner, or simply a fitness enthusiast, we offer everything you need from a single source. Equip your school, gym, home gym, or dojo with the best equipment. Our wide range of unique products includes everything from jump ropes and medicine balls to boxing gloves and the distinctive BOB XL®.

As the European headquarters of Century Martial Arts, our goal is to make our entire product range accessible to every customer in Europe. To make this as easy as possible and accessible to everyone across Europe, we offer our complete selection through our online shop. As long as legal regulations allow, all of Century's continuously developed products will also be made available to our customers throughout Europe. Have you found a product in America but can't find it on our website? No problem – contact us and we'll check it for you!

Century also offers many great customization options for schools and individuals. Need your school logo on multiple training bags? No problem! Custom stripe colors on your belt? Sure! A belt display with your child's name engraved on it? We can do that too! We're competitively priced, so you can be sure you're getting high-quality gear at a great price.

Want to personalize your equipment and showcase your logo? We offer customized solutions tailored to your specific needs. Your logo on your punching bags, custom stripe colors on your belts, name-engraved belt displays, or uniforms specifically for your martial arts school? We can make it happen! Want to learn more? Get in touch!

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EUROPE-WIDE CUSTOMER SERVICE & QUALITY SEAL

For us at Century, it is particularly important to offer excellent customer service to all customers throughout Europe. Therefore, we are expanding our communication channels and our team to provide numerous ways and languages to contact us.

Our TRUSTED SHOP quality seal ensures transparency for all our customers. With both positive and negative reviews and experiences, we remain committed to providing our customers with excellent service and high-quality products. We value your feedback and strive to implement it constructively – your opinion matters!

DEPENDENT RESEARCH AND DEVELOPMENT TEAM

Unlike other companies that simply reuse old designs or resell imported designs, Century has its own research and development team. Our R&D team works at company headquarters, designing and developing new products. Thanks to them, Century has always been at the forefront of combat sports equipment, with significant innovations such as the original Wavemaster® freestanding punching bag , the BOB® body opponent bag , and the Versys™ series .


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PARTNERSHIP WITH MAIA (Martial Arts Industry Association)

In 2001, Century founded the Martial Arts Industry Association (MAIA) to support the growth of schools and the promotion of martial arts. Our company founder, Mike Dillard, believed that martial arts could transform lives and communities for the better. He made it a priority to establish MAIA, an organization that contributes to the spread of martial arts by actively and strategically supporting schools in their development.

MAIA's consultants act as business and legal advisors to member schools. Additionally, the website offers further resources, including lesson plans for classroom and community use. Century and MAIA jointly host the annual Martial Arts SuperShow, the world's largest trade show and educational event in the martial arts industry!

Century Martial Arts Europe is the official representative and partner of MAIA in Europe. Do you run a martial arts school, are you considering starting your own business in martial arts, or founding a club? We are happy to support you with these questions and decisions and advise you on any questions you may have about MAIA's offerings from the USA.

SPONSOR OF THE MARTIAL ARTS SUPERSHOW  

The Martial Arts Supershow, sponsored and co-hosted by Century Martial Arts and MAIA, is an annual event and the largest in the industry. Thousands of school owners and instructors have attended the SuperShow's trade show and business seminars, successfully applying what they learned to improve their schools.


At the SuperShow, you'll find not only big names in the business world but also martial arts legends like Bill "Superfoot" Wallace, Ricardo Liborio, Ernie Reyes Sr. and Jr., and many others. In the training seminars, participants have the opportunity to train alongside their martial arts heroes!


If you are interested in attending the Martial Arts Supershow in Las Vegas, we would be happy to assist you and look forward to meeting you at the Martial Arts Supershow in the USA. The first official "Martial Arts SuperShow Europe" took place in August 2018 at the Westfalenhalle in Berlin, under the direction of Markus Liedtke, Managing Director of Century Martial Arts Europe.

PARTNERSHIPS WITH INDUSTRY LEADERS

If you've followed UFC fights, you're probably already familiar with Century products. In 2006, Century partnered with the UFC® and became their manufacturer of branded combat sports equipment, including the official gloves worn in the Octagon®.


Century partnered with MMA coaches Greg Jackson and Mike Winkeljohn to work on product testing and innovation. Their fighters tested Century products and provided us with firsthand feedback. Three years later, we approached Brazilian Jiu-Jitsu legend and American Top Team co-founder Ricardo Liborio to arrange a collaboration. Century became his official equipment and apparel supplier, and we worked closely with him to design and create the '96 EspecialGi, named in honor of his victory at the 1996 IBJJF Championships.


In 2015, we entered into a partnership with Team Paul Mitchell, the longest-running sport karate team, which consists exclusively of athletes at the highest level worldwide.


Over the years, Century has also collaborated with TapouT®, Adidas®, PHIT (Personal Health Investment Today) America and the IMMAF (International Mixed Martial Arts Federation), as well as with dozens of individual martial artists.


We always enjoy accompanying and supporting these amazing and talented martial artists on their journey. Actively promoting and supporting martial arts is one of our most important pillars. The resulting collaboration with all the coaches, competitors, and teams not only continuously expands our martial arts community but also enriches us with valuable experience that we can incorporate into our products.


Century Martial Arts Europe is also strengthening its collaboration with European martial artists, professional athletes, and young talents whom we want to support together with Century. We operate an affiliate program with a select group of European martial artists.


Furthermore, as Century Martial Arts Europe, we collaborate with and support numerous European martial artists, professional athletes, and young talents. Our affiliate program was launched with a select group of European martial artists and is consistently fully booked.

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YOUR RESELLER PROGRAM

The more you spend, the more you save!

As a registered "reseller," you can access a wide range of benefits we've developed for you. From favorable purchasing conditions and volume discounts, to assistance with purchasing and logistics, customization and consulting, to free specialist publications from the world of martial arts and affiliate programs – we have the right building blocks to help you succeed.

Our program has been specifically developed for:

  • Operators and trainers of dojos, martial arts schools, fitness gyms, martial arts centers and clubs
  • Associations and purchasing organizations
  • Resellers, e-retailers, brick-and-mortar stores, shop-in-shop concepts
  • and much more… (see reseller program)
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NUMEROUS CUSTOMIZATION OPTIONS

For our school and/or gym owners, we offer special customization options. Do you have your own logo and want to incorporate it everywhere? No problem! We engrave, embroider, or screen print all kinds of equipment. From uniforms and sparring gear to backpacks, t-shirts, punching bags, and much more. Selling custom-made products can bring significant advantages to your school. Establishing your own brand sets your school apart and, through marketing presence, gives you brand recognition in the market. We're happy to help you design a logo if you don't already have one. With your own brand and personalized equipment, you'll also strengthen team spirit.

For specific questions, please contact our Century Europe graphic designer to learn more about the customization/graphic design service.

Century Martial Arts Europe Graphic Design

Christian Schick

Tel.: +49 231 / 249453 89

Email: cs (at) century-europe.eu

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